overview
CLIENT
Geradl valkyrie
DELIVERABLE
Visual Identity, Brand Strategy, Market Analysis
This premium cosmetic brand was created to redefine how men perceive skincare—offering a refined, gentle approach without compromising strength.
In an industry where masculinity and self-care often feel like opposing forces, Maskulin & Gentle emerged to bridge the gap.
Our team at Boldz Studio was tasked with crafting a visual identity that embodies both power and sophistication. Through strategic branding, we helped Maskulin & Gentle develop a presence that resonates with modern men who seek high-quality skincare solutions without sacrificing their masculinity.
To bring this vision to life, we developed a branding system that balances boldness and elegance. The color palette was carefully chosen to blend deep, rich hues with soft neutrals, reflecting both masculinity and gentleness. A strong yet refined typography choice reinforced the brand’s modern, premium positioning.
Challenge & solution
CHALLENGE
Breaking into the highly competitive skincare market meant overcoming ingrained stereotypes about men's cosmetics. Many male consumers still associate skincare with femininity, making it difficult for brands like Maskulin & Gentle to gain trust and establish authority. Additionally, the market was saturated with either hyper-masculine or overly delicate branding, leaving little room for a balanced, modern approach that appeals to today’s confident and style-conscious men.
SOLUTION
To solve this, we positioned the brand as both aspirational and relatable, crafting a narrative that redefines skincare as a key part of self-care and confidence. The visual identity embraced a minimal yet impactful approach, blending strength and sophistication through carefully curated colors, typography, and packaging design. Our digital storytelling strategy reinforced this message, using targeted marketing campaigns that showcased the benefits of skincare without compromising masculinity. By aligning the brand’s voice, design, and messaging, we helped Maskulin & Gentle establish itself as a premium yet approachable player in the men’s grooming industry.
OUTCOME
CLIENT’S FEEDBACK
“We involve this team in every new product. They excel at their work and care about every detail, making each project special and unique”
THE RESULT
3+ Years
of ongoing product design and optimization for Ocircle
39%
increase in user engagement within 6 months post-launch.
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